Hannah Kabel, born November 21, 2002, is an American TikTok creator, Twitch streamer, and social media personality widely known by her online name Hannah Owo. She started posting on TikTok in 2018 and grew her original account to over 4 million followers before launching her current account, @itshannahowo.
Her viral “Sorry, I don’t talk in a UwU voice” Twitch clip became one of the most widely shared memes in internet culture in 2022.
Who is Hannah Kabel?
Hannah Kabel is an American content creator, model, and Twitch streamer best known by her online persona Hannah Owo. She posts lip-sync videos, cosplay content, makeup tutorials, and gaming streams across TikTok, Instagram, Twitch, and YouTube.
Her online identity centers on e-girl aesthetics, anime references, and a playful, meme-driven sense of humor.
Hannah began her social media journey on TikTok in 2018 at age 16, quickly gaining an audience through short-form videos that combined dance, comedy, and internet culture references. By 2021, she also built a strong presence on Twitch by streaming video games and casual “Just Chatting” sessions.
She uses the pronouns she/they. Her online community grew from a fanbase of TikTok viewers into a broader audience that spans gaming, makeup, and cosplay subcultures.
Early Life of Hannah Kabel
Hannah Kabel was born on November 21, 2002, in the United States. Her father is Lieutenant Colonel Douglas Allen Kabel and her mother is Jessica A. Kabel.
She has an older brother named Broderick Kabel and a younger sister named Emily Kabel.
Hannah grew up in the United States and later reportedly spent time living in London. As of 2025, multiple sources place her living in Manchester, England. She currently lives in Los Angeles, California, based on other verified reports.
Hannah began working as a certified nursing assistant (CNA) at university hospitals at one point while building her online following. She also had two cats, named Chai and Earl, which appeared occasionally in her content.
Hannah Kabel Age
Hannah Kabel is 23 years old as of June 29, 2026, born on November 21, 2002.
Her zodiac sign is Scorpio. She first started her social media career on TikTok in 2018 at age 15 and grew her original account to over 4 million followers before her current account took over.
Hannah Kabel Ethnicity and Nationality
Hannah Kabel holds American nationality and was born in the United States. Her ethnic background is White, confirmed across multiple verified sources.
Her parents are both American, with her father serving as a Lieutenant Colonel. Growing up in a military family contributed to her moving around during childhood.
Hannah Kabel Career
Hannah Kabel launched her social media presence in 2018, starting on TikTok with lip-sync and dance videos. Her original TikTok account accumulated over 4 million followers before the platform banned it for violating its age policy, as she had been underage when the account began growing rapidly.
After the ban, she rebuilt her audience under her current handle @itshannahowo.
TikTok and Early Growth
Hannah’s earliest TikTok content focused on lip-sync videos, dance clips, and reactions rooted in anime and gaming culture. Her combination of humor and an e-girl visual identity helped her stand out in TikTok’s fast-moving content environment.
Her most popular TikTok videos included makeup transformation tutorials. Titles like “Candy Crush Tutorial,” “How to Get Boys with Makeup,” and “Mermaid Night Transformation Tutorial” drew large viewership.
She created her YouTube channel on March 2, 2014, though she did not post her first video, titled “It’s Q&A Boys,” until 2019. The channel expanded to include makeup tutorials and daily vlog-style content.
Twitch and Viral Moment
Hannah expanded to Twitch under the handle @notaestheticallyhannah, where she streamed video games and hosted casual Just Chatting sessions. Her Twitch community grew to over 580,000 followers.
A clip from one of her Twitch streams became her most widely recognized moment across the internet. In August 2021, a clip of her saying “Sorry, I don’t talk in a UwU voice” was uploaded to YouTube and went viral in early 2022, spreading across Twitter, Instagram, Reddit, and YouTube as one of the period’s most-referenced internet memes.
That single clip introduced Hannah to audiences far beyond her existing fanbase and permanently tied her name to internet culture of the early 2020s.
Modeling and Content Expansion
Beyond streaming and TikTok, Hannah also works as a model and shares cosplay content across her platforms. She posts selfies on her Instagram account @itshannahowo, often pairing them with quotes or stylized captions.
She has appeared in cosplay costumes representing anime and gaming characters, building a specific following in those communities. Her collaborations with fellow streamers and creators have produced additional viral crossover moments.
In 2016, she appeared in a TikTok Story production alongside creators including David So, DeStorm Power, and Amanda Cerny, produced by iROKO TV and released on Amazon Prime Video for international audiences.
Hannah Kabel Net Worth
Hannah Kabel’s estimated net worth is $1 million as of 2026. Her income comes from TikTok creator revenue, Twitch subscriptions and donations, YouTube AdSense, and modeling work.
TikTok analytics estimated her monthly TikTok revenue at between $5,440 and $7,453 in April 2025. Brand partnerships and sponsored content across her platforms add significantly to those base earnings.
Her multiple-platform presence across TikTok, Twitch, Instagram, and YouTube allows her to diversify income streams well beyond any single platform’s earnings.
Hannah Kabel Social Media
Hannah Kabel maintains an active presence across several platforms. Her primary TikTok account, @itshannahowo, is the home of her most-watched short-form content, including makeup tutorials, cosplay, and viral clips.
On Instagram, she posts under @itshannahowo, sharing modeling photos, cosplay content, and occasional short videos. Her Instagram following reached approximately 717,000 as of May 2025.
Her Twitch channel, @notaestheticallyhannah, is where she hosts gaming streams and Just Chatting sessions, and has attracted over 580,000 followers. She also maintains an active X (formerly Twitter) account with over 755,000 followers as of May 2025.
Frequently Asked Questions
What is Hannah Kabel’s net worth?
Hannah Kabel’s estimated net worth is $1 million as of 2026. Her income comes from TikTok, Twitch, YouTube, brand partnerships, and modeling work.
How old is Hannah Kabel?
Hannah Kabel is 23 years old as of June 29, 2026. She was born on November 21, 2002, in the United States.
What is Hannah Kabel’s height?
Hannah Kabel’s height is reportedly around 5 feet 5 inches (approximately 165 cm), though she has not publicly confirmed this figure.
Who is Hannah Kabel?
Hannah Kabel is an American TikTok creator and Twitch streamer known online as Hannah Owo. She is best known for the viral “Sorry, I don’t talk in a UwU voice” Twitch clip that spread across social media in 2022.
What is Hannah Kabel famous for?
Hannah Kabel is most famous for the viral “UwU voice” Twitch clip that spread across social media in early 2022. She is also known for her e-girl aesthetic, makeup tutorials, and cosplay content.
What platforms is Hannah Kabel active on?
Hannah Kabel is active on TikTok (@itshannahowo), Twitch (@notaestheticallyhannah), Instagram (@itshannahowo), YouTube, and X (formerly Twitter). She started her online career on TikTok in 2018.
The Bottom Line
Hannah Kabel started on TikTok in 2018 at age 15, built an original account to over 4 million followers, and then rebuilt her audience entirely after a platform ban. Her 2022 “UwU voice” Twitch clip became one of the most widely circulated internet memes of that year.
Her father served as a Lieutenant Colonel in the U.S. military, and Hannah worked as a certified nursing assistant at one point while building her online career. Since then, she has expanded across TikTok, Twitch, Instagram, YouTube, and X.
As of 2026, Hannah remains active across her social platforms, regularly posting makeup, cosplay, and gaming content for her millions of followers. We hope you enjoyed reading about Hannah Kabel. Feel free to share your thoughts in the comments below!